What Is "Managed IT"?

We talk a lot about “managed IT,” but most people aren’t entirely clear on what it really means, let alone what all it entails. Let’s break it down.

What is "Managed IT"?

Managed IT refers to services to configure, manage, and monitor technology systems proactively by ensuring the right technology solutions are in place to anticipate and prevent all foreseeable incidents and to react immediately when one occurs. It’s a level of expertise and efficiency unparalleled by alternative methods, such as the dated and costly “break/fix” model. We’re pretty one-sided on this debate. Company President Ed Knott shares why. “The dated and risky “break/fix” approach is what we would consider reactive. You’re not leveraging your partner properly to advise you, consult you, prevent issues, and put you in a position to succeed. Rather, you’re crossing your fingers and hoping nothing is going to go wrong, but it’s just a matter of time.”


Conversely, the managed IT services approach is a proactive and much more effective method of managing systems.

"Managed IT is a proactive approach. You're anticipating problems that are going to happen, whether ransomware, failed hardware, etc. We want to minimize any downtime and disruption to your business by making sure you have the right solutions in place to protect your data, protect your systems, to put your users in a good environment where they can excel and give you the biggest competitive advantage. This is being proactive and putting you on the leading edge of technology."

What are the benefits of managed IT?

Small to medium businesses can leverage managed IT services on a contract basis to elevate their companies to the same level as the industry giants in their field at a fraction of the cost. Many SMBs don’t have the time, talent, or money to handle all their technology systems in-house. That’s where managed IT services come in. 


An older, reactive style for delivering IT services and repairs to organizations in a fee-for-service framework. Essentially, a client contacts a break/fix technician to request upgrades, maintenance, or resolve issues after a problem has already occurred. In the break/fix model, technicians bill customers on a “per service” basis after completing the work. 

High cost, low value

You pay (and pay handsomely) when something goes wrong. Break-fix means high expenses—ones you didn’t see coming and you didn’t budget for.

device & network failure

When you don’t have a dedicated expert (let alone a team of experts) managing your network and devices, they’re more likely to crash. And when they do, you’re on your own.


When the worst happens, you’re dealing with significant and catastrophic losses.


It may be catastrophic to you, but to the support team you contact for help, it’s just another ticket. You’ll likely be put in a queue with a “we’ll get to it shortly,” and not the faintest clue what “shortly” means to them.


If something goes wrong, you have no backups, no BDR plan, and nothing to suggest your provider will respond with any urgency. That means you’re vulnerable, offline, and out of business for longer.

AND THE provider profits from customer failure

We’ll let you take this one. Do you feel comfortable working with a company who only profits when you fail? When you see catastrophe in your business, they see dollar signs.

Managed IT

Services to configure, manage, and monitor systems proactively, resolve issues, and perform work with a level of expertise and efficiency unparalleled to other solutions. 

Fixed cost, high value

No surprises. You’ll have the same predictable monthly payment, which buys you health, security, uptime, backups, recovery, peace of mind…

device & network uptime

You and *this* army. We’re monitoring and managing your systems around the clock, which means we see threats coming and take care of them on the spot (often before you even know they exist).

offsite/cloud data backups

If the worst happens, you’re back up in no time with minimal, if any, data loss thanks to off-site backups.

priority service

We stay ahead of issues and anticipate problems before they arise, so you’ll run into snags far less frequently. And when you do, we’re on it! You have our full attention. You can just consider us your in-house IT team. We do.

risk management & reduction

When a dedicated team of off-site IT pros manages your systems, you’ve essentially got a virtual force field around your business, and “risk” is taken out of your vocabulary. You’ll be secure, efficient, and prepared for anything.

AND THE provider profits from customer success

We profit when you succeed. We lose when you lose. So even if we didn’t care about your well-being (we do—a lot, actually), it’s in our best interest to keep you up, secure, and healthy!

IT doesn’t get better than that.

The managed IT services model

MSP services from Applied Connective are offered at a flat, recurring rate in two levels (standard and premium, with premium clients receiving greater automation and management, priority service, and an annual vCIO business review). Customers only pay for the services they require and can increase or decrease their service tier based on business needs and demand.


Off-site services, such as remote monitoring and management, help desk solutions, backup and disaster recovery, and more services, which are essential to maintaining core business functionality. Managed IT services enable customers to run their businesses more smoothly and efficiently than otherwise possible, including SaaS-based solutions at a price that in-house options can’t beat. 

Managed IT: great for the entire organization

We’d like to take one moment to dispel one common misconception about managed IT services: That managed IT services make internal IT professionals obsolete. Quite the opposite is true. For the end user, an IT professional can act as an endpoint liaison that manages the relationship, provides feedback, and analyzes the reports provided by the MSP. Because Applied Connective is completing most of the routine work, the IT professional is capable of greater efficiency and the flexibility to tackle more extensive, complex projects they would otherwise not have the time or capacity to handle. 


Business development manager Jarod Dendinger of Applied Connective Technologies View

""Not only do we love when our customers have internal IT staff; the IT staff love it too! Having a technical contact person "on the inside" helps us to be even more efficient, and the IT professional appreciates the peace of mind that comes with knowing you have an entire team of experts who have your back and can handle many of the routine tasks. 
Our clients love that about managed IT services too—freeing up these workforce resources makes our services even more valuable to businesses at any size and during any stage of their growth."

In sum...

Break/fix is essentially a frantic attempt to do damage control after an incident has already occurred. It’s risky. It’s costly. It’s potentially devastating. Managed IT, on the other hand, makes sure your systems avoid issues, stay secure, and run seamlessly. It’s affordable with predictable fixed costs tailored to your needs, and it helps you achieve achieve optimal security, efficiency, productivity, and system health; know what you’re spending always; perform at peak potential; and sleep a lot easier at night. 

Interest piqued?

Give us a shout if you think managed IT services sound like a good idea for your organization or if you’d just like more information. Sometimes it’s just easier to hop on a phone call. We’re always happy to make time to chat to determine whether our services would be a good fit. Call any time.

(866) 358-0109

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Kory Bourek

IT Support Specialist

Kyle Oldenkamp

Relationship Manager

Shelby James

IT Support Specialist in the Panhandle

Mandy Luettel

Director of Growth & Development

Noah Burwell

IT Support Specialist

Chase Gragg

IT Support Specialist

Vaughn Finkral

IT Support Specialist

Ron Leimser

IT Support Specialist

Jill Petsche

IT Support Specialist

Nevan Hoffman

IT Support Specialist

Lacey Henn

Administrative Assistant

Andrew Grupp

IT Support Specialist

Heath Murray

IT Support Specialist

Will Frey

AVS Technician

Konnor Gibson

IT Systems Specialist

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Senior IT Systems Engineer

Mason Uhing

IT Support Specialist

Faith Nunn

IT Support Specialist

Kara Frey

Administrative Assistant

Brandi Lueninghoener

IT Support Specialist

“Lakeview Community Schools has enjoyed our partnership with Applied Connective. They have been incredibly responsive, knowledgeable, and cooperative as we have worked together. Applied Connective has provided a team-like atmosphere in their service!”

Aaron Plas, Superintendent

Lakeview Community Schools

“We have been very pleased with their communication, efficiency, and customer service over the course of the last few years. We would highly recommend ACT to any other schools out there looking for a reliable partner for your technology needs.”

Brandon Detlefsen, Technology Director

Central City Public Schools

“Their service is always reliable and timely, and the staff are very knowledgeable and friendly. Our needs are their #1 priority! Boone Central is beyond grateful to have top-of-the line technology services and customer support.”

Nicole Hardwick, Superintendent

Boone Central Public Schools

“They’ve been with us every step of the way as we implemented phone systems, security cameras, and keypad doors. Their customer service is second to none, and their business knowledge is outstanding.”

Ronda Weber, Technology Coordinator

Burwell Public School

Applied Connective did an amazing job with our school security cameras. They were very professional and easy to work with. [They’re] patient with our questions and quickly respond when we need some direction. The cameras work great and are very easy to access. Thank you for a job well done!”

Amy Sokol, Principal

St. Anthony's School

Lance Bain

Voice Technician

Brigitte Burbach

HR Manager

Clay Anderson

IT Support Specialist

Brandon Petersen

Relationship Manager & IT Engineer

Relationship Manager/IT Engineer – I work side by side with our clients to ensure they are receiving the best value from our products and services, offer insights to improve their workflows, and resolve any issues that may arise as fast as possible.

Logan Niewohner

IT Systems Specialist

Justin Borgmann

Level 1 IT Technician

As a level 1 IT Technician, I assist customers in their daily IT needs, and respond to any issues that may arise.

Bryce Molt

Level 1 IT Technician

As a Level 1 IT Technician, I provide general help desk support for clients.

Weston Ray


Casey Schalk

AVS Technician

My role as a general technician at Applied Connective is primarily to work with the AVS crew to install and configure surveillance, internet, security, and voice technologies.

Grady Higgins

IT Support Specialist

Eric Beckman

AVS Project Foreman

Kris Wright

General Technician

My role as General Technician includes installation and troubleshooting of door access and camera security systems.

Mikki Mangus

General Accountant

Some of my duties as General Accountant include payroll, accounts receivable, accounts payable and reconciliation. I am happy that I am part of the Applied Connective Team.

Heidi Kahlo

IT Technician

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Eric Petsche

General Technician

My role as a general technician at Applied Connective is primarily to work with the AVS crew to install and configure surveillance, security, Internet, and voice technologies.

Kelsi Funk

IT Systems Specialist

Chase Thieman

AVS Technician

My role as an AVS technician at Applied Connective is to work with the AVS team to install and configure surveillance, security, internet, and voice technologies.

Cody Banzhaf

IT Manager

Eric Henn

Voice Technician

My job is to do whatever Ed tells me to. Just kidding…sort of. I am part of the voice group.

Alex Herstedt

Telecom / IT Technician

As a Telecom/IT Technician, I work with traditional and hosted phone systems.

Scott Whaley

Level 2 IT Technician

I’m part of the IT team at Applied Connective, so my days are spent setting up new PCs for customers; troubleshooting broken PCs, printers, etc., and installing new hardware.  

Jessi Larson

Creative & Marketing

I’m in charge of creative content development and marketing here at Applied Connective—advertising, design, copywriting, website management, PR, and social media as well as coordinating philanthropy efforts.

Matt Childress

Relationship Manager

Sara Rasmussen

IT Service Manager

Nathan Niewohner

IT Project Manager

Justin Niewohner

AVS Project Manager

I install surveillance, security, Internet, phone, and audio systems to fit our customers’ needs.

Ryan Robinson

AVS Service Technician

I provide and coordinate technical services and support for infrastructure, access control, surveillance, and audio/video solutions.

Jarod Dendinger

Business Development

My role here at Applied Connective centers on business development, so that involves assisting our team in focusing on value-added processes as well as leveraging technology to provide solutions for our business partners that support them in continued success and growth.

Will Zoucha

Operations Manager

Ed Knott


As President at Applied Connective, I am responsible for organizational direction and general oversight of all product/service areas.